John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Cale Owen (https://www.instagram.com/caleowen/?hl=en), the CEO of Gym Launch (https://www.gymlaunch.com/), to talk about the state of the fitness industry and what gym owners can do to run a better business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Cale Owen

(2:02) Who is Cale and how he got his start with Alex Hormozi & Gym Launch

(7:32) Lessons learned transitioning from sales to management

(11:57) What data do gym owners need to make better business decisions?

(20:39) Challenges with tracking data

(24:49) How has gym business education changed over time?

(28:37) The best marketing strategy for fitness businesses

(34:37) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(39:15) How should gym owners think about content?

(44:32) How should gym owners approach running ads?

(48:14) Discussing Gym Management Software

(50:52) Rebuilding Gym Launch after Alex left the company

(54:30) Building a good hiring strategy to find the best staff

(59:53) What happened after Alex launched $100M Leads?

(1:03:34) Will there be another gym-specific book?

(1:04:46) Is cold outreach a waste of time?

(1:08:01) What's next for Gym Launch?

(1:08:56) Where to go if you want to find Cale