John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Cale Owen (https://www.instagram.com/caleowen/?hl=en), the CEO of Gym Launch (https://www.gymlaunch.com/), to talk about the state of the fitness industry and what gym owners can do to run a better business.

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Show notes:

(00:00) Introducing Cale Owen

(2:02) Who is Cale and how he got his start with Alex Hormozi & Gym Launch

(7:32) Lessons learned transitioning from sales to management

(11:57) What data do gym owners need to make better business decisions?

(20:39) Challenges with tracking data

(24:49) How has gym business education changed over time?

(28:37) The best marketing strategy for fitness businesses

(34:37) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(39:15) How should gym owners think about content?

(44:32) How should gym owners approach running ads?

(48:14) Discussing Gym Management Software

(50:52) Rebuilding Gym Launch after Alex left the company

(54:30) Building a good hiring strategy to find the best staff

(59:53) What happened after Alex launched $100M Leads?

(1:03:34) Will there be another gym-specific book?

(1:04:46) Is cold outreach a waste of time?

(1:08:01) What's next for Gym Launch?

(1:08:56) Where to go if you want to find Cale

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