Wealthy Way

I Changed My Entire Education Business After This Interview! | Ravi Abuvala

8 snips
Mar 25, 2024
Entrepreneur Ravi Abuvala shares insights on balancing organic and paid ads, building personal brands for sales success, and optimizing sales processes efficiently. He emphasizes the importance of saving sales team time by referring unprepared leads back to marketing, the significance of building a strong, organic personal brand, and the importance of a hybrid approach to marketing. The discussion also touches on transitioning to monthly recurring revenue, strategies for high ticket offers, optimizing sales through software integration, and evolving education platforms.
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INSIGHT

YouTube As Your Core Marketing Team

  • YouTube drives about half of Ravi's high-quality sales and acts as their new marketing team.
  • Get prospects to consume ~7 hours of your content before the sales call to improve show rates and close rates.
ADVICE

Use Discovery Ads To Lower Video CPC

  • Run YouTube discovery ads to your long-form videos so ads look like suggested content and lower cost-per-view dramatically.
  • Use earned views to get inexpensive organic follow-up views and funnel viewers into deeper video rabbit holes before they book calls.
ADVICE

Make Marketing Do The Heavy Lifting

  • Shift marketing to do ~90% of the selling by educating prospects before calls and push sales-ready people to setters/closers.
  • Make YouTube content and low-ticket funnels the primary path into recurring and high-ticket offers.
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