Building a High Growth Brand in CPG with Bryan Freeman: An EOFire Classic from 2022

Aug 1, 2025

Bryan Freeman, founder of Real Good Foods, took the company from startup to IPO, all while pioneering healthier frozen food options. He shares insights on the importance of curiosity and collaboration in entrepreneurship. Freeman emphasizes engaging with the community and leveraging innovative ideas, like chicken-based pizza crusts, to drive brand growth. He also highlights the power of focused strategies and authenticity in modern brand building, showcasing how Real Good Foods connects deeply with consumers through genuine interactions.

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ADVICE

Stay Curious and Ask for Help

Stay curious and keep learning from others no matter your level of success.
Ask for help liberally and offer help when others ask you.

ANECDOTE

Curiosity Leads to Innovation

Bryan Freeman spent 20 years in frozen food manufacturing making many mistakes.
His curiosity led him to redesign traditional foods to be healthier, replacing carbs with protein.

ADVICE

Commitment Attracts Capital

Get credit cards out to start prototyping and prove your product concept.
Once committed, investors will see your dedication and capital will follow.

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From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Bryan Freeman led Real Good Foods from startup in 2017 to IPO in 2021, listing with a 300 dollars plus million market cap. Bryan has built and sold three other Consumer Packaged Goods brands to large publicly traded firms.

Top 3 Value Bombs

1. Stay curious and keep learning from others.

2. When investors see you’re committed, they will invest.

3. Be very intentional, be constantly look for people with new ideas and experiences.

Follow Real Good Foods on Instagram - Real Good Foods Instagram

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