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Building a High Growth Brand in CPG with Bryan Freeman: An EOFire Classic from 2022

Entrepreneurs on Fire

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Building Authentic Brands in the Modern Age

This chapter explores the shift in brand building towards community engagement and authentic interactions, highlighting Real Good Foods' focus on performance and real value. It emphasizes the significance of hands-on approaches in nurturing social communities and the role of micro and nano influencers in fostering deeper consumer connections.

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