Life & Law: Your Practice. Your Life. Your Terms. #185: Should Lawyers Stick To Legal & Business Topics On LinkedIn?
Jan 21, 2025
Jamie Sternberg, an attorney-turned-coach and founder of Drumlin Strategies, discusses navigating LinkedIn for lawyers. She shares insights on balancing legal expertise with personal stories to build trust. Jamie emphasizes the importance of mixing professional content with personality, offering practical tips for engaging posts. They tackle the risks of discussing controversial topics while urging thoughtful communication. With a focus on visibility and connection, Jamie inspires lawyers to rethink their LinkedIn presence and attract the right clients.
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Style Is A Lawyer's Differentiator
- Everyone brings a unique style even if they offer similar legal services.
- That differentiation attracts the right clients and repels poor fits.
Start Small On LinkedIn
- Start using LinkedIn by lurking, commenting substantively, then posting simple educational content.
- Use Google Alerts and industry newsletters to generate consistent topic ideas.
Use Legal Basics To Build Momentum
- Post legal '101' content you know cold to build confidence and visibility.
- Tailor deeper posts to the specific audience you want to reach.
