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The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!
May 28, 2024
Dive into the latest social media trends for 2024, backed by a massive study analyzing over 29 million posts. Discover how engagement and performance on platforms like X are shifting, with declining trends and evolving user behaviors. Learn why quality video content is taking center stage and how smaller accounts are gaining traction. Explore platform-specific strategies, the importance of understanding algorithms, and the delicate balance between quality and quantity in your social media marketing approach.
31:04
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Quick takeaways
- Understanding the critical distinction between strategies and trends in social media marketing can significantly enhance a brand's effectiveness and engagement.
- The evolving landscape of video content continues to dominate engagement metrics, emphasizing the need for quality over quantity in digital marketing efforts.
Deep dives
Understanding Strategies vs. Trends in Social Media Marketing
Strategies and trends are fundamentally different components of social media marketing; strategies serve as the underlying approaches guiding marketing efforts, while trends represent tactical decisions utilized to implement these strategies. It's essential for marketers to recognize that strategies involve foundational aspects like identifying target audiences, nurturing relationships, and creating messages that resonate with potential customers. In contrast, trends could entail selecting specific platforms such as TikTok or Instagram Reels for content distribution. A balance is necessary, as relying solely on either strategies or trends can lead to ineffective marketing approaches.
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