I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media. 

In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind. 

Metricool’s latest report analyzed data from almost a million social media accounts and over 29 million posts. We’ll discuss platform-specific trends, the impact of engagement rates, and how different strategies work for varying account sizes.

Whether you’re a tiny account or a huge brand, this episode will help you navigate the evolving social media landscape and learn to trust the data. 

In this episode of the podcast, I talk about:

• The difference between strategies and trends in social media marketing
• Insights from Metricool’s 2023 study on social media networks
• Platform-specific data for Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Pinterest, Google Business Profiles, YouTube, and Twitch
• The importance of quality content versus quantity
• The rising significance of video content
• How algorithms are evolving and what that means for your social media strategy

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

The Feed Private Podcast

The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost.

Social Media is constantly evolving, so it’s super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/307