Eating at a Meeting 309: Safe, Sober, & Inclusive: How Zero-Proof Bev Are Changing the F&B Industry
Jun 17, 2025
Laura Silverman, founder of Zero Proof Nation and Booze Free in DC, champions the non-alcoholic beverage movement with over 17 years of sobriety. She discusses her inspiring journey from binge drinking to advocating for inclusive, alcohol-free options. The podcast highlights the booming zero-proof beverage market, the need for clear labeling, and how the pandemic fueled innovation. Laura emphasizes community support, the importance of mindful drinking, and the role of women in shaping the future of alcohol-free drinking culture.
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Laura's Sobriety Journey
- Laura Silverman struggled with binge drinking in college and became sober at 24 after two hospitalizations for alcohol poisoning.
- She found no inspiring non-alcoholic options available and sought professional help to change her life trajectory.
NA Beverage Growth Insight
- The non-alcoholic beverage movement grew slowly but exploded in 2020 due to the pandemic and regulatory changes.
- A market for diverse non-alcoholic beverages was nascent before Zero Proof Nation's launch in 2019.
Train Staff on NA Orders
- Bar and restaurant staff need proper training to ensure non-alcoholic orders are correctly prepared and served.
- Always pour non-alcoholic drinks at the table to confirm they contain no alcohol.