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309: Safe, Sober, & Inclusive: How Zero-Proof Bev Are Changing the F&B Industry

Eating at a Meeting

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Rising Trends in Non-Alcoholic Beverages

This chapter explores the growing acceptance and innovation of non-alcoholic beverage options in the food and beverage industry. It highlights the inception of a botanical spirit alternative brand, the need for clear labeling, and the increasing visibility of these drinks at events and in establishments. The discussion also covers the expansion of a global map tracking non-alcoholic venues, reflecting a significant shift towards inclusivity and variety in alcohol-free choices.

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