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309: Safe, Sober, & Inclusive: How Zero-Proof Bev Are Changing the F&B Industry

Eating at a Meeting

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The Rise of Zero-Proof Beverages and Community Interactions

This chapter explores the booming zero-proof beverage market, driven in part by the COVID-19 pandemic. It features a spotlight on a refreshing drink from a woman-owned company, along with insights from a listener that fosters community engagement among the hosts and their audience.

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