In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo.
Some key takeaways:
The Future of Work: Raffi shares his vision of a future where freelancers can thrive without being tied to a traditional company structure.
Passionfruit's Journey: Raffi takes us through the journey of Passionfruit, from its inception to becoming the fastest-growing marketing freelancer platform.
Challenges in Freelancing: We touch on the challenges of finding and hiring freelancers and how Passionfruit is making the process easier for companies, while also creating opportunities for individuals who may not have a vast network to leverage.
Company Culture and Growth: Raffi emphasizes the importance of building a team that cares deeply about the domain and shares how Passionfruit has been strategic in its growth by initially targeting startups before moving on to larger enterprises.
Supply and Demand Dynamics: The conversation covers the balance between supply (freelancers) and demand (businesses) in the marketplace and how Passionfruit is navigating the shift from being demand-constrained to potentially becoming supply-constrained as they scale.
Chapters 📌
[00:00:00] The future of work.
[00:04:57] Passionfruit: the best marketing freelancer platform.
[00:06:42] Rethinking agency models.
[00:09:30] Finding YOUR growth path.
[00:13:11] Freelancers vs. agency dynamics.
[00:16:52] Measuring freelancer progress and compensation.
[00:20:22] Going freelance and fractional work.
[00:24:01] Real captains of industry.
[00:28:11] Occupying a customer's mind.
[00:32:55] Referrals and freelance growth.
[00:35:44] Understanding the needs of enterprise.
[00:38:39] Shield of Legitimacy.
[00:43:24] Navigating potential fuck ups.
[00:47:00] Marketers on the platform.
[00:52:05] How we would grow Passionfruit: Starting a podcast
[00:53:26] Distribution of podcast content.
[00:55:56] Diversity in decision-making.
[00:57:31] CMOs buying behavior.
[01:03:33] Plugging a podcast into a cold email.
[01:07:01] Helping people figure out.
🖇 Useful links 🖇
👉 Raffi on Linkedin: https://www.linkedin.com/in/raffisalama/
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
Small ask from us, please follow the pod, leave us a 5* review, and share with your network 👍
In Growth We Trust: Marketing | Growth | Startups