Generating Leads through B2B Podcasts

This chapter explores the opportunity for B2B businesses to use podcasts as a content strategy to generate leads. It discusses conducting interviews with the target audience, creating high-quality content, and the importance of distribution and CRM in podcasting.

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Episode notes

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo.

Some key takeaways:

The Future of Work: Raffi shares his vision of a future where freelancers can thrive without being tied to a traditional company structure.
Passionfruit's Journey: Raffi takes us through the journey of Passionfruit, from its inception to becoming the fastest-growing marketing freelancer platform.
Challenges in Freelancing: We touch on the challenges of finding and hiring freelancers and how Passionfruit is making the process easier for companies, while also creating opportunities for individuals who may not have a vast network to leverage.
Company Culture and Growth: Raffi emphasizes the importance of building a team that cares deeply about the domain and shares how Passionfruit has been strategic in its growth by initially targeting startups before moving on to larger enterprises.
Supply and Demand Dynamics: The conversation covers the balance between supply (freelancers) and demand (businesses) in the marketplace and how Passionfruit is navigating the shift from being demand-constrained to potentially becoming supply-constrained as they scale.