136: Content That Clicks: Avoiding Common Content Mistakes with Heather Richie

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In this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience.

With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels.

Whether you're a seasoned content creator or just starting out, this podcast is a must-listen for anyone looking to create content that engages their audience and achieves business success.

Specifically, we discuss:

• Common mistakes business owners make when creating a content plan and how to avoid them
• How to align your content plan with your overall business goals and objectives
• Effective ways to track the success of your content plan and measure progress toward your goals
• Different ways to brainstorm and generate content ideas
• How to optimize your content for different channels, such as social media, email, and your website

Links mentioned in this episode:

• Where you can find Heather: Website and Instagram
• Heather's free gift: 20 Questions to Ask Yourself When Creating a Content Strategy and Plan
• ⁠⁠Podcast Show Notes⁠

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