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136: Content That Clicks: Avoiding Common Content Mistakes with Heather Richie

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

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How to Position Yourself as an Expert in Content Creation

I'm all about finding new ways to come up with content ideas because I remember back in the day this was something I really struggled with. So let's say that we know that we need to position ourself as an expert, you know, to attract ideal customers. What are some ways that how do we go about kind of brainstorming and generating content ideas that would help us do that? You can think of go into those Facebook groups where your ideal people hang out and then see what questions are asking in there and then create content that answers those questions. And then you can do good old fashioned competitor research which I love because when you're brand new at this, you likely don't have

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