AdTechGod Pod Ep. 70 Marketplaces, Motivation & Making Ad Tech Better With Molly McArdle
Mar 18, 2025
In this engaging chat, Molly McArdle, SVP Marketplace at Sonobi and ad tech veteran, shares her journey from startup novice to industry leader. She dives into the challenges and rewards of startup culture, emphasizing the need for demand transparency in advertising. AI's growing role in enhancing inventory quality is another hot topic. Molly also discusses motivation strategies, the vital sense of community service, and the triumphs and challenges faced by women in ad tech, highlighting the importance of confidence and assertiveness.
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Molly's Start in Ad Tech
- Molly McArdle started in ad tech at 22, joining a 12-person startup after college.
- Despite no CS background, she was sold on working with big brands like Hearst and Condé Nast.
Data Destiny
- Molly McArdle humorously recalls telling her college professor she'd never use Excel or touch data.
- Ironically, her career became data-centric, proving her initial assumption wrong.
Startup Advantage
- Take the leap and work at a startup if you have the opportunity.
- Growing with a small company offers unique culture, diverse roles, and significant impact.