AdTechGod Pod
Ep. 70 Marketplaces, Motivation & Making Ad Tech Better With Molly McArdle
Mar 18, 2025
In this engaging chat, Molly McArdle, SVP Marketplace at Sonobi and ad tech veteran, shares her journey from startup novice to industry leader. She dives into the challenges and rewards of startup culture, emphasizing the need for demand transparency in advertising. AI's growing role in enhancing inventory quality is another hot topic. Molly also discusses motivation strategies, the vital sense of community service, and the triumphs and challenges faced by women in ad tech, highlighting the importance of confidence and assertiveness.
22:35
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Quick takeaways
- Molly McArdle emphasizes that working in a startup fosters personal growth and builds close-knit relationships crucial for professional fulfillment.
- She highlights the increasing importance of demand transparency and AI in enhancing ad tech processes and ensuring brand safety.
Deep dives
Career Path and Growth in Ad Tech
The journey into the advertising technology sector often begins unexpectedly, as illustrated by Molly McArdle's entry into the field straight out of college. Starting her career at a small video ad tech startup, she quickly adapted to the demands of the role despite lacking a technical background. Her experiences there emphasized the importance of relationship building and account management, ultimately leading her to embrace data analytics when she joined Stack. This shift marked a significant transformation in her career, reinforcing the notion that early career decisions can have enduring impacts on professional growth.
