In this engaging chat, Molly McArdle, SVP Marketplace at Sonobi and ad tech veteran, shares her journey from startup novice to industry leader. She dives into the challenges and rewards of startup culture, emphasizing the need for demand transparency in advertising. AI's growing role in enhancing inventory quality is another hot topic. Molly also discusses motivation strategies, the vital sense of community service, and the triumphs and challenges faced by women in ad tech, highlighting the importance of confidence and assertiveness.