All the Hacks with Chris Hutchins The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation with Brant Pinvidic
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Jul 27, 2022 Brant Pinvidic, an award-winning film director and sales coach, shares insights from his book, "The 3-Minute Rule." He emphasizes the power of concise presentations, utilizing the WHAC method to keep pitches engaging and clear. Brant discusses owning negatives in conversations and reveals how storytelling can effectively address objections. Listeners will appreciate his personal anecdotes, including a heartwarming RV journey across America, showcasing the importance of connection and clarity in communication.
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The Origin of the 3-Minute Rule
- Brant Pinvidic shortened his pitches out of anxiety and landed a deal with CBS.
- This led him to develop the 3-Minute Rule, focusing on conveying information quickly and concisely.
The Importance of a Hook
- People form opinions within 10 seconds, so pitches must hook them quickly to extend their decision time.
- The 3-Minute Rule allows you to hold their attention longer, ideally for the full three minutes.
The WHAC Method
- Structure pitches with the WHAC method: What, How, Are you sure, Can you do it.
- This addresses the audience's core questions about your product or service.
