Newsletter Operator John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters
Apr 19, 2024
John Newtson, founder of Financial Marketing Summit, discusses the evolution of financial publishing, emphasizing product sales, niche media buying, diversification, and market trends. Insights on effective copywriting, affiliate revenue, and shared worldviews in promotions are shared. The podcast explores historic sales letters, financial copywriting, and big ideas like Bitcoin and cannabis investments.
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Long History And Big Scale Of FinPub
- Financial publishing predates the internet and scaled from direct mail to highly profitable early e-letters.
- Major players like Agora and Motley Fool built subscription and ad hybrids that now generate hundreds of millions annually.
Use Front-End To Qualify Buyers
- Use a low-priced front-end product to acquire and qualify customers before heavier backend offers.
- Structure backends by risk and price to upsell highly engaged buyers into higher-ticket services.
Boost AOV With Checkout Upsells
- Increase average order value with one-click upsells and multi-year options at checkout.
- Offer two-year or lifetime options during purchase to move revenue forward and fund acquisition.