John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands.
Connect with John on LinkedIn: linkedin.com/in/johnnewtson
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Episode Topics & Timestamps
00:00 Financial industry's pre-digital growth and transition.
03:14 Early e-letter advertising was profitable and impactful.
07:38 Product sales indicate customer interest and profitability.
10:23 Front end: introductory, back end: advanced products.
14:31 Financial media sources improve niche media buying.
18:52 Online marketing involves funnels, email series, and promos.
20:15 Diversify products for multiple sales and profits.
24:43 Porter Stansbury launched with a unique Amazon promo.
28:38 Understanding markets, focusing on big trends.
29:41 Mainstream story grabs attention but not wallets.
33:24 Copywriter promotes cannabis investment and attracts celebrity investors.
38:49 Affiliates offer new revenue through customer reactivation.
39:50 Buying sprees, competition for talent, sharing promos.
45:35 People falling due to shared worldview in promotions.
46:45 Buffet has strong philosophies on market changes.
50:03 Publisher drives ideas and makes qualitative decisions.
53:56 Publisher's $10 million promo led to less profit.
56:40 Search Matt McGarry on YouTube for an invite.
Links Mentioned
https://financialmarketingsummit.com/
matt@newsletteroperator.com
