Raj Shamani's Figuring Out

Business Expert: How to Build A Brand in 2026, B2B & Hidden Opportunity | Dinesh | FO443 Raj Shamani

Dec 9, 2025
Dinesh Agarwal, the Founder and CEO of IndiaMART, shares his deep insights on building effective B2B brands. He emphasizes the value of on-ground experience over online data, revealing surprising market behaviors. Dinesh discusses hidden opportunities in the e-rickshaw sector and the cyclical nature of mobile technology. He contrasts India's evolving market against global competitors like Alibaba, and highlights the importance of ethics in data use. Dinesh also advises young entrepreneurs to embrace mobile and AI for future innovations.
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INSIGHT

Gujarat’s Partnership Anomaly

  • Gujarat shows nearly double the national partnership rate, revealing regional business structures matter.
  • Dinesh Agarwal stresses on-ground checks because online data can mislead about real behaviour.
ADVICE

Enter Niches With Latent Demand

  • Target niches where demand outstrips supply like e-rickshaws and mobile accessories.
  • Build supplier networks early because these categories scale fast once demand spikes.
INSIGHT

Why India Isn’t Yet A Supply Nation

  • India lags China as a global supply nation mainly due to infrastructure and logistics costs.
  • Improving transport, parks and high-speed infrastructure is essential for manufacturing scale-up.
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