Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop How Gillian Perkins Builds a Profitable Digital Business Working Less Than 30 Hours a Week
Sep 20, 2025
In this engaging discussion, Gillian Perkins, a successful entrepreneur, YouTuber, and homeschool mom, reveals her secret to building a profitable online business while working less than 30 hours a week. She shares insights on structuring her digital product empire for flexibility and profit, and emphasizes the importance of a reliable team in scaling her income. Gillian also highlights the power of YouTube for organic growth and how she differentiates between free and paid content. Her advice encourages aspiring creators to focus on process and consistency for sustainable success.
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From Teen Flute Teacher To Music School Founder
- Gillian started teaching flute at 14 after classmates showed up with $20 and that accidental teaching grew into Northwest School of Music.
- She ran that music school for about 10–11 years before selling it and moving into other businesses.
Eleven Years Of Business Experiments
- Gillian ran multiple businesses over ~11 years, experimenting with marketing and business models to learn what worked.
- That led her to teach others and launch a blog, agency, and eventually online education and digital products.
More Revenue, Fewer Hours
- As Gillian's revenue grew she reduced her hours and stabilized around ~20 hours/week while income increased.
- Delegation and a small team let her maintain quality across tasks without working more hours.
