The Startup Ideas Podcast Making an Entire Year's Revenue on Black Friday WEEK
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Oct 10, 2025 
Jonathan Courtney, Co-founder and CEO of AJ&Smart, shares insights on maximizing revenue during Black Friday week. He reveals how this period can account for a year's profits, emphasizing diverse sales strategies like discounts, bundles, and premium offers. Learn how brands like Apple maintain their prestige while participating in sales. Jonathan discusses gamifying promo codes and the potential for creating a Black Friday agency to meet increasing demand. Tips on live streaming and unique customer experiences round out the conversation.
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Black Friday Can Make Your Year
- Black Friday week can generate an outsized share of yearly revenue for many companies.
- A single week can make or break a company's annual results if executed well.
One Campaign Can Offset A Bad Year
- Nail one big campaign and you can recover from poor performance elsewhere in the year.
- Black Friday and summer sales can offset strategic mistakes across other quarters.
Match Sale Type To Your Product
- Run different sale types: discounts, free bonuses, bundles, or renewal offers depending on your product.
- Match the sale type to your business model rather than defaulting to straight percentage discounts.
