When Else Should Brands Run Campaigns Besides Black Friday?

Join me as I chat with Jonathan Courtney, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run.

Episode Timestamps

00:00 - Intro 01:01 - The Importance of Black Friday for Businesses

02:51 - Types of Black Friday Sales

09:40 - Comparing Strategies: MagicMind and AG1

13:40 - Premium brand approaches to Black Friday sales

18:25 - Bundling Products for Black Friday

24:40 - Startup Idea 1: Black Friday Agency

27:56 - Gamifying Promo Codes

30:00 - Our Black Friday Buys

31:41 - Live Streaming as a Sales Strategy

Key Points:

• Black Friday week can generate a company's entire yearly revenue in just one week

• Different types of sales strategies include discounts, free bonuses, bundles, and subscription renewal offers

• Premium brands like Apple participate in Black Friday without cheapening their brand by offering gift cards instead of discounts

• Creating unique, branded experiences around sales can be more effective than simple discounts

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