Masters of Scale Why happier vets mean healthier pets, with Modern Animal CEO Steven Eidelman
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Apr 17, 2025 Steven Eidelman, CEO and co-founder of Modern Animal, is reshaping veterinary care with a focus on the well-being of vets to enhance pet health. He discusses the importance of a positive work environment and shares strategies for cultivating a healthier culture in veterinary practices. Eidelman also highlights how technology integration is revolutionizing pet care, making it more accessible and transparent while addressing the challenges of both pet owners and veterinarians. His insights underscore a vital call for innovation and systemic change in the industry.
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From Bain to Pet Care
- Steven Eidelman, initially hesitant towards entrepreneurship due to his father's struggles, worked at Bain.
- Exposure to pet care clients during his time at Bain and a shared passion with his roommate led them to explore the pet industry.
Millennials and Pet Care
- Millennials' changing relationship with pets, treating them like family members, drives higher expectations for pet care.
- This shift, combined with advancements in human medicine impacting animal health, creates opportunities in the pet industry.
Whistle's Journey
- Inspired by wearable health trackers, Eidelman and his co-founder launched Whistle, a pet wearable connecting pet owners and vets.
- Initial focus was on health tracking, but they pivoted to location tracking based on consumer demand.
