Chicago Booth Review Podcast Hidden fees, drip pricing, and shrinkflation
Aug 14, 2024
Jean Pierre Dube, a specialist from Chicago Booth, delves into the world of hidden fees and their effects on consumer behavior. He discusses how these tactics manipulate pricing transparency and consumer trust, particularly in retail and ticket sales. The conversation highlights the psychological strategies companies use to conceal true costs until the last moment. Dube also addresses the ethical implications of such practices and explores potential solutions for improving transparency in pricing for consumers.
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