10min chapter

Chicago Booth Review Podcast cover image

Hidden fees, drip pricing, and shrinkflation

Chicago Booth Review Podcast

CHAPTER

The Hidden Costs of Comparison Shopping

This chapter examines how comparison websites influence consumer buying decisions by obscuring hidden fees and total costs. It discusses the psychological tactics companies use to present additional charges late in the purchasing process, ultimately affecting consumer trust. By analyzing case studies, it highlights the implications of pricing transparency and the ethical concerns surrounding junk fees and shrinkflation.

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