The New Music Business with Ari Herstand

How Artists Get Paid From YouTube, TikTok, Instagram and the Rest

Mar 6, 2024

Learn how artists like Ryan Nealon and Koresma are navigating music rights management on platforms like YouTube and TikTok. Discover the importance of copyrights, collecting royalties, and using specialized companies to maximize revenue. Explore the challenges faced by independent artists in monetizing their content on social platforms and the impact of publisher decisions on their success in the music industry.

01:06:24

Creator website

Episode guests

Jamie Dee Hart

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Proper royalty collection on social media platforms like YouTube is crucial for artists to maximize earnings.

Understanding how distributors report earnings from platforms like TikTok is essential for assessing revenue streams effectively.

Independent artists face challenges due to major labels' decisions impacting their ability to promote music effectively.

Deep dives

The Importance of Proper Royalty Collection for Artists on Social Media Platforms

Artists need to ensure proper royalty collection on social media platforms like YouTube to maximize their earnings. While distributors like TuneCore can help with content ID and sound recording revenue, third-party companies like AdRev can enhance this process. Understanding composition and sound recording rights is crucial for independent artists to navigate the complexities of revenue collection on platforms like TikTok and Instagram.

Introduction

4min

Importance of Rights Management in the Music Industry

3min

Navigating Music Rights Management on YouTube

19min

Specialized YouTube Content Management Companies

5min

Navigating YouTube Royalties and Understanding Mechanical Royalties for Songwriters

4min

Monetizing Content for Independent Artists on Social Platforms

8min

Navigating Publisher Challenges in the Music Industry

24min

Navigating Challenges and Defining Success in the Music Industry

3min

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Jamie Dee Hart is a music rights management advocate who’s passionate about giving back and educating creators at all levels of their career. She’s the Founder & CEO of Hart & Songs, an artist and rights management firm ensuring independent artists, producers, and songwriters properly register songs and effectively collect their royalties.

Jamie also manages Ryan Nealon, an LA-based pop singer-songwriter with a growing audience across TikTok and Instagram from several viral moments, as well as chill electronic producer Koresma who has over 100 million streams across all DSPs. Her past projects have encompassed a broad range of activities, from producing a live concert at Madison Square Garden for a Latin GRAMMY-nominated album to providing social media strategy guidance to breakout Clubhouse star Axel Mansoor during the app's explosive growth which was featured in the New York Times and Wall Street Journal. Jamie also received her Masters Degree in Music Entrepreneurial Studies from Azusa Pacific University and continually helps foster the next generation of young executives.

00:00 - Welcome

00:47 - Ari’s Intro

04:48 - Jamie Dee Hart and music rights management

06:52 - Copyrighting your music and making money from Youtube

20:44 - The publishing side on royalties

26:16 - Using a CMS to collect Youtube royalty money vs. a distributor

32:05 - Collecting money on other platforms

39:47 - UMG removing tracks from TikTok

51:36 - Jamie’s thoughts on building an artist’s career as an artist manager

01:05:09 - What does it mean to Jamie to make it in the New Music Business?

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