The New Music Business with Ari Herstand cover image

How Artists Get Paid From YouTube, TikTok, Instagram and the Rest

The New Music Business with Ari Herstand

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Navigating Publisher Challenges in the Music Industry

The chapter explores how decisions made by UMPG-affiliated publishers can profoundly impact artists' ability to promote their music on platforms like TikTok, shedding light on the frustrations and financial losses faced by indie artists. It criticizes Universal's approach to independent artists and its strategic focus on short-term financial gains over long-term artist development. The conversation underscores the importance of artists embracing platforms like TikTok for audience engagement and revenue growth, advocating for a more artist-friendly and sustainable music industry model.

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