Social Media Money Makers
Ep 10: Email Marketing 101 with Liz Wilcox
Mar 25, 2024
Liz Wilcox, an email marketing strategist known for merging connection and business, shares invaluable insights into email marketing essentials. She emphasizes the power of owning an email list over social media. Discover strategies for crafting engaging emails, from the ideal length to adding personal touches that resonate. Liz also touches on the importance of effective subject lines and the art of visual content. Plus, she offers free welcome sequence templates to kickstart your email campaigns with style!
43:21
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Quick takeaways
- Email marketing is crucial for maintaining direct connections with your audience, making it a more effective tool than social media.
- Authenticity in email communication, such as sharing personal stories, is essential for building lasting relationships with subscribers.
Deep dives
The Value of Email Marketing
Email marketing remains a powerful tool for converting followers into customers, contrary to the belief that it is outdated. Statistics show that for every dollar spent on email marketing, there is a significant return on investment, often as high as $166. Unlike social media, email marketing allows creators to own their audience and communicate directly and personally, making it more effective for long-term engagement. This ownership of the email list also guards against the unpredictability of social media platforms, where access to followers can vanish due to changes in the platform's structure or algorithms.
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