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Ep 10: Email Marketing 101 with Liz Wilcox

Social Media Money Makers

CHAPTER

Crafting Engaging Emails for Marketing Success

This chapter discusses best practices for email length and content in email marketing, advocating for approximately 400 words to balance brevity and informativeness. It emphasizes the importance of relatability, personal connections, and diverse content types to engage subscribers effectively. Additionally, strategies like open-ended questions and curating external content are highlighted as means to foster community and establish expertise.

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