New Digital Age NDA’s An Audience With: Sir Martin Sorrell of S4 Capital
Jun 18, 2024
Sir Martin Sorrell discusses the changes in Cannes, brands adapting to a first-party future, and the current marketplace. Topics also include the evolution of advertising organizations, challenges faced by publishers in the open web, industry priorities, and the intersection of creativity, technology, and data in the industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 5min
Advancements in Platforms and AI in Marketing
04:44 • 5min
Evolution and Challenges in Advertising Industry
09:14 • 24min
Challenges and Future of Publishing in the Open Web
33:17 • 6min
Discussion on Industry Priorities and Sustainability
39:08 • 3min
Exploring Creativity, Technology, and Data in the Industry
42:02 • 3min