New Digital Age
NDA’s An Audience With: Sir Martin Sorrell of S4 Capital
Jun 18, 2024
Sir Martin Sorrell discusses the changes in Cannes, brands adapting to a first-party future, and the current marketplace. Topics also include the evolution of advertising organizations, challenges faced by publishers in the open web, industry priorities, and the intersection of creativity, technology, and data in the industry.
44:38
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Quick takeaways
- Digital advertising is expanding while linear media is contracting.
- Agencies may shift towards validation roles with major digital players like Google and Meta.
Deep dives
Overview of the Advertising Industry
The podcast delves into the landscape of the advertising industry, highlighting the significant growth in digital advertising compared to linear media. Digital platforms like Alphabet, Meta, and Amazon are experiencing substantial revenue increases. The discussion emphasizes a shift towards digital expansion and the challenges faced by linear media companies in a rapidly evolving industry.
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