
NDA’s An Audience With: Sir Martin Sorrell of S4 Capital
New Digital Age
00:00
Advancements in Platforms and AI in Marketing
The chapter explores how platforms are revolutionizing marketing with AI, hyper-personalization, and democratizing knowledge, impacting big agencies. It also discusses the shift towards efficiency and cost-effectiveness, highlighting the potential of AI technology in enhancing marketing strategies and personalized content creation.
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