NDA’s An Audience With: Sir Martin Sorrell of S4 Capital
New Digital Age
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Exploring Creativity, Technology, and Data in the Industry
This chapter explores the intersection of creativity, innovation, and technology in the industry, highlighting the impact of technology and data in the creative process. Insights are shared on the effectiveness and return on investment that technology brings, with a focus on a standout winner in an in-house piece on Men's Mental Health by Norwich City Football Club.
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