Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348
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Jun 4, 2025 Discover how to make your marketing content stand out by embracing anti-AI strategies. Jay Schwedelson suggests avoiding clichéd phrases and instead using quirky tactics like intentional typos and expressive spelling. Learn why ditching capitalization can actually boost email engagement. Plus, enjoy some fun recommendations for reality TV, including the latest seasons of Below Deck and Bachelor in Paradise. It’s a perfect blend of marketing insights and entertainment to keep you engaged!
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Jay's BBQ Anecdote
- Jay shares his humorous barbecue fears in Kansas City, showing he isn't confident with grilling.
- This lighthearted anecdote leads into answering a listener's question about standing out from AI-generated content.
Avoid AI-Triggered Emojis
- Avoid using the green check mark and party popper emojis in your marketing content as they reduce performance.
- These emojis are commonly generated by AI and signal AI-written content to audiences, lowering engagement.
Skip Overused AI Buzzwords
- Avoid starting subject lines or social posts with words like unlock, discover, boost, grow, and optimize.
- These commonly recommended AI phrases are repetitive and harm marketing effectiveness.