In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.
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Best Moments:
(00:30) Are there anti-AI things we should be doing to stand out?
(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content
(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts
(04:15) Use expressive spelling, intentional typos, and no caps—AI will never suggest this
(07:10) Below Deck season 12 just started—reality TV recommendations
(08:09) Bachelor in Paradise is back July 7th—countdown begins
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