Data Empowered: AI’s B2B Sales and Strategy Impact
Aug 29, 2023
auto_awesome
The podcast explores the transformative impact of AI on data enhancement, generative AI in customer outreach, and strategic AI implementation to retain data integrity. It discusses the founding of Zoom Info, evolution of AI integration in business operations, and maximizing data quality for effective AI utilization. Additionally, it delves into the balance between automation and personal time in leveraging AI for efficiency.
Leveraging AI for data enhancement bridges the gap of outdated software in B2B sales.
Generative AI is transforming customer outreach, sales, and strategy implementation in businesses.
Deep dives
Zoom Info's Mission and Growth
Henry Schuck, CEO of Zoom Info, discusses the company's mission to modernize go-to-market strategies by providing insights and contact information to sales and marketing professionals. Founded in 2007, Zoom Info now boasts a $1.2 billion revenue with a diverse customer base. Shuck emphasizes the importance of accurate and enriched data for efficient customer engagement in the 21st century.
Evolution of AI Integration at Zoom Info
Shuck recalls his early encounters with AI at Discoverorg and Zoom Info, highlighting the shift towards leveraging AI models to drive tangible business outcomes. By focusing on connecting AI initiatives to real-world business goals and outcomes, Zoom Info successfully enhanced its data collection and analysis processes, leading to significant improvements in entity matching and data enrichment by mid to late 2019.
The Role of Data Quality, CRM Evolution, and Human Involvement
Shuck emphasizes the critical role of data integrity and data quality in driving effective customer outreach and engagement. He discusses the evolution of CRM systems, highlighting the need for dynamic, accurate, and insights-driven CRM platforms. While acknowledging the impact of AI in transforming sales and marketing processes, Shuck believes human involvement remains essential for training AI models, ensuring data integrity, and driving meaningful customer interactions.
The heart of any successful business is good data. But in an ever-more competitive digital environment currently exploding with innovation, data has to be more than just “good.”.
Fortunately, AI is just the right tool to gather, sort, analyze and deliver the right data your organization needs, at the right time, within the right context. We spoke with Henry Schuck, CEO & Founder at ZoomInfo about the evolution of data’s impact on business, the systems used to leverage it, and the critical role AI is already beginning to play in keeping the upper hand against the competition.
Join us as we discuss:
Leveraging AI for data enhancement and insights to bridge the gap left by outdated software and ineffective CRMs
The transformative impact generative AI is making in customer outreach, sales, and beyond
Strategically implementing AI to retain data integrity and transform (not threaten) jobs
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode