Data Empowered: AI’s B2B Sales and Strategy Impact

The heart of any successful business is good data. But in an ever-more competitive digital environment currently exploding with innovation, data has to be more than just “good.”.

Fortunately, AI is just the right tool to gather, sort, analyze and deliver the right data your organization needs, at the right time, within the right context. We spoke with Henry Schuck, CEO & Founder at ZoomInfo about the evolution of data’s impact on business, the systems used to leverage it, and the critical role AI is already beginning to play in keeping the upper hand against the competition.

Join us as we discuss:

• Leveraging AI for data enhancement and insights to bridge the gap left by outdated software and ineffective CRMs
• The transformative impact generative AI is making in customer outreach, sales, and beyond
• Strategically implementing AI to retain data integrity and transform (not threaten) jobs