18min chapter

Generation AI: Automating Better Business cover image

Data Empowered: AI’s B2B Sales and Strategy Impact

Generation AI: Automating Better Business

CHAPTER

Maximizing Data Quality for Effective AI Utilization

The chapter explores the critical role of data quality in powering AI models, stressing the importance of accurate and enriched data over the commoditization of models. It discusses challenges faced in convincing business leaders to prioritize data accuracy in systems like marketing automation and CRMs. The speakers emphasize the significance of enriched data in leveraging generative AI for customer outreach and engagement in corporate settings.

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