Data Empowered: AI’s B2B Sales and Strategy Impact
Generation AI: Automating Better Business
Maximizing Data Quality for Effective AI Utilization
The chapter explores the critical role of data quality in powering AI models, stressing the importance of accurate and enriched data over the commoditization of models. It discusses challenges faced in convincing business leaders to prioritize data accuracy in systems like marketing automation and CRMs. The speakers emphasize the significance of enriched data in leveraging generative AI for customer outreach and engagement in corporate settings.
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