The Duct Tape Marketing Podcast How to Capture Attention Without Clickbait
8 snips
Jan 14, 2026 
Carmine Gallo, a communication coach and author of Viral Voices, shares his expertise on capturing attention without resorting to clickbait. He discusses the neuroscience behind memorable messaging and how ancient persuasive techniques apply to modern platforms like TikTok and TED. Gallo emphasizes the importance of a three-act structure in storytelling, the need for ethical hooks to build trust, and the limitations of AI in conveying human meaning. His insights equip creators to craft engaging content that resonates authentically.
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Audio Original Uses Archival Sound
- Carmine Gallo produced Viral Voices as an audiobook original with archival audio and exclusive interviews.
- He used JFK's inaugural line and neuroscientist commentary to show why classic phrasing sticks in listeners' minds.
Timeless Persuasion Translates To New Media
- Ancient persuasion techniques still apply because the human brain hasn't changed.
- Learn timeless science of persuasion to adapt messaging across new platforms like TikTok and TED.
Three-Act Structure Powers Viral Content
- Most compelling content follows the three-act structure: setup, conflict, resolution.
- Short-form creators often use this arc intuitively to hook and retain audiences.
