#194: Rocky Collis, CEO of Mustard – Go all in on your mission
Jul 4, 2024
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Rocky Collis, CEO of Mustard—a sports coaching app backed by sports legends like Drew Brees—shares insights on leading with a powerful mission. He emphasizes how a clear focus can attract top talent and esteemed investors. Rocky discusses the importance of continuous improvement in coaching and the innovative use of technology to personalize training. He highlights mentorship's role in leadership and underscores the significance of building community through shared goals. Tune in for his invaluable advice on scaling success!
Aligning a team around a clear mission is essential for enhancing performance and fostering commitment among members.
Mustard's innovative technology provides personalized coaching feedback that empowers athletes, particularly youth, to stay engaged in their sports journey.
Building a strong startup culture requires clear responsibilities and proactive recognition, supported by frameworks like the Entrepreneurial Operating System (EOS).
Deep dives
Aligning on a Mission
Having everyone aligned on a clear mission is crucial for enhancing organizational performance. When team members understand the purpose behind their tasks, they are more likely to contribute at a higher level and focus on goals effectively. This alignment fosters a sense of commitment and motivation, driving individuals to work towards a shared vision. Rocky Collis exemplifies this through his leadership at Mustard, demonstrating how a unified mission can cultivate talent and attract investment.
Democratizing Coaching
Mustard aims to democratize access to top-notch coaching by enabling athletes to receive immediate, personalized feedback on their performance. Users can upload videos of their sports activities and receive a quick report card highlighting strengths and areas for improvement. This innovative approach empowers athletes, particularly youth, to overcome obstacles that often lead to disengagement in their sports journey. Collis believes that providing clear pathways for development can keep children actively involved in athletics.
Strategies for Startup Success
Collis emphasizes three primary strategies that underpin Mustard's development: a focused mission, technological scalability, and recruiting talented individuals. He insists that a well-defined mission should precede any operational tactics, guiding the company’s direction. The technological advantage Mustard possesses allows for user-friendly experiences that can be scaled efficiently. Additionally, building a team of exceptional individuals who share the same vision is critical for any startup's success.
Building a Desirable Company Culture
Establishing a strong company culture in a startup environment, especially during remote work phases, poses unique challenges. Collis discusses the importance of fostering proactivity and recognition through a structured approach using the Entrepreneurial Operating System (EOS). This model empowers employees by granting them clear responsibilities and ownership over their work, while frequent discussions of company values keep the mission front and center. By tying culture closely to the mission, Mustard encourages team members to contribute meaningfully and collaboratively.
Visionaries and Coaches Behind Mustard
The founding team of Mustard leverages their extensive backgrounds in sports and coaching to influence the platform’s evolution. Notable figures like Tom House and Jason Goldsmith contribute their expertise, enhancing the company's credibility and operational model. Their goal is not only to offer tech-based solutions but also to deliver high-touch coaching experiences that can significantly benefit athletes. By combining innovative technology with the wisdom of experienced coaches, Mustard positions itself as a leader in the coaching democratization movement.
We all know having a mission is vital in leadership, but we don’t always know how to build a team around it.
To learn how, look no further than this episode with Rocky Collis, the CEO of Mustard.
Mustard is a sports coaching app that’s backed by Drew Brees, Justin Rose, Nolan Ryan, and Mia Hamm, just to name a few.
And it’s Rocky’s relentless focus on Mustard’s mission that has helped him and his team set clear priorities, attract top talent, and get those A-list investors on board.
It can help you do the same for your organization—listen now and see how!
You’ll also learn:
How to get better at practically anything
The #1 trait you need when hiring for a startup
What matters most when you’re developing technology