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#194: Rocky Collis, CEO of Mustard – Go all in on your mission

How Leaders Lead with David Novak

CHAPTER

Scaling Coaching Through Technology

This chapter reflects on the early stages of launching a coaching business, emphasizing the need for a full-time CEO and distinct roles among founders. It explores innovative ways to enhance coaching using technology, such as personalized feedback systems and interactive online classes, while detailing the development challenges faced. The discussion also highlights a tiered coaching model that integrates technology and personal interaction to better support athletes at various levels.

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