The Town with Matthew Belloni
Apple’s Hollywood Identity Crisis: Who Do They Want to Be?
Mar 22, 2025
Julia Alexander, a media correspondent at Puck specializing in streaming video analysis, joins to discuss Apple’s identity crisis in Hollywood. They dive into the challenges Apple faces in the streaming market, highlighting hits like ‘Severance’ but also subscriber retention issues. The conversation critiques Apple’s cautious content strategy, debating the balance between prestige and popularity. They also touch on the future of the James Bond franchise, speculating on potential directors and the importance of strong creative leadership.
36:51
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Quick takeaways
- Apple TV+ struggles with subscriber retention due to a lack of diverse content and effective marketing strategies outside its ecosystem.
- The importance of Apple Studios defining its identity and exploring partnerships for broader content access is crucial in the competitive streaming landscape.
Deep dives
Launch of Good Hang Podcast
The host introduces their new podcast, emphasizing the importance of authenticity in engaging with guests. They express a desire to combine diverse interests, such as true crime and cooking, showcasing the variety of content fans are interested in. The host acknowledges the prevalence of opinions and podcasts, highlighting a goal to create a platform that lightens the mood amid challenging times. This sets the tone for the podcast's direction, which aims to bring fun and relatable discussions to its listeners.
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