Apple’s Hollywood Identity Crisis: Who Do They Want to Be?
The Town with Matthew Belloni
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Apple's Streaming Strategy: Hits and Misses
This chapter explores Apple's position in the streaming market, assessing its successes with shows like 'Severance' and 'Ted Lasso' alongside significant challenges in subscriber retention. It critiques Apple's distribution strategies and questions whether their efforts are primarily focused on brand marketing or true competition. The discussion encompasses the competitive landscape, subscriber churn issues, and the implications of Apple's decisions on its overall business effectiveness and viewer engagement.
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