Apple’s Hollywood Identity Crisis: Who Do They Want to Be?
The Town with Matthew Belloni
Balancing Prestige and Popularity in Content Strategy
This chapter explores Apple's cautious content strategy, focusing on its reluctance to adopt mainstream programming compared to competitors like Netflix and HBO. It examines the balance between maintaining a premium brand and appealing to wider audiences, suggesting that a blend of popular and high-quality programming could enhance viewership without compromising brand identity.
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