The Tim Ferriss Show

Ep 52: Ed Cooke, Grandmaster of Memory, on Mental Performance, Imagination, and Productive Mischief

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Dec 30, 2014
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Ed Cooke
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ANECDOTE

Rapid Card Memorization Win

  • Arena, a programmer from Ukraine, won a memory competition by memorizing a shuffled deck in under a minute after only four days of training.
  • Ed Cooke coached people to associate cards with memorable images and create stories for rapid recall.
ANECDOTE

Training Joshua Foer to Champion

  • Ed Cooke trained journalist Joshua Foer for a year, who then won the US memory championship.
  • Ed describes his coaching style as brutal but effective for transforming novices into champions.
ADVICE

Make Memories Vivid and Amusing

  • Transform boring data into vivid, interesting images and create amusing stories for better memorization.
  • Use personal associations and spatial memory techniques to greatly improve recall speed and retention.
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