Can't Stop the Growth Inside Peterman's Growth Engine with Matt Murray
Dec 11, 2025
Home service owners face challenges even with heavy marketing investment. Matt Murray reveals how Peterman Brothers uses real-time data and marketing alignment to manage demand effectively. The conversation highlights the importance of transparency with metrics, agile tech testing, and a strong company culture built on trust. Innovations like AI and lead aggregators play a crucial role in boosting booking rates. Ultimately, it's about turning operational chaos into a structured growth system that keeps everyone engaged and informed.
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Episode notes
Transparency Drives Ownership
- Transparent metrics create ownership and better decisions across teams.
- Peterman posts numbers publicly so CSRs understand lead value and act accordingly.
From COVID Peak To Operational Reality
- Matt describes the COVID boom then the sharp post-COVID demand drop that forced change.
- That experience pushed Peterman to improve operations and become more resilient to industry dips.
Make Marketing And Ops Friends
- Coordinate marketing with operations instead of blaming each other.
- Investigate conversion issues and adjust lead quality, follow-up, or operations together.