Home service owners are pouring money into marketing and still watching the call board swing from "overbooked" to "crickets." In this special Around the CAMPfire takeover on Can't Stop the Growth, CAMP Digital founder Katie Donovan sits down with Matt Murray, CMO and Head of Innovation at Peterman Brothers, to unpack how Peterman built a growth engine that actually matches demand to capacity.
Matt shares how Peterman uses real-time data, capacity-aligned marketing, and tight alignment between operations and marketing to keep techs busy, CSRs confident, and ad spend pointed at the right services in the right markets. The conversation digs into brand, trust, community presence, and what it really looks like to scale from "just keep the board full" to a disciplined, repeatable growth system.
For HVAC, plumbing, and trade leaders, this is a playbook for turning chaos into control: how to use capacity dashboards, speed-to-lead, and transparent scoreboards so the entire team knows the score and how to win. Matt also talks about shop tours, learning from other contractors, and why calm, clear leadership matters more as the business grows.
Additional Resources:
Connect with Matt Murray on LinkedIn
Learn more about the Peterman Brothers
Connect with Katie Donovan on LinkedIn
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Learn more about Camp Digital
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Connect with Chad on LinkedIn
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Key Takeaways:
- Marketing must match your actual capacity.
- Simple, visible data drives better daily decisions.
- Protect your speed-to-lead if you want to win more jobs.
- Brand is built through trust and community presence.
- Calm, clear leadership cuts through growth chaos.
- Learning from other shops shortens your path to scale.
