Masters of Scale The secret power of onboarding, w/Canva's Melanie Perkins
Dec 8, 2020
In this conversation, Melanie Perkins, co-founder and CEO of Canva, shares her insights on the transformative power of onboarding. She emphasizes how effective onboarding can significantly enhance user and employee engagement, drawing from Canva's remarkable growth with over 40 million users. Memory expert Ron White joins to discuss techniques for retention, showcasing how structured onboarding processes can lead to stronger connections. They explore innovative strategies that turn apprehension into excitement, highlighting the essential role of onboarding in driving business success.
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Teenage Entrepreneurship
- At 15, Melanie Perkins sold handmade scarves at boutiques, encouraged by her mother's entrepreneurial spirit.
- This early experience taught her confidence and the possibility of creating her own business.
Design Software Disruption
- Melanie Perkins realized the design software market was ripe for disruption, envisioning online, simple, and collaborative tools.
- She observed students struggling with existing complicated software while Facebook's ease of use highlighted a clear opportunity.
Fusion Books
- Melanie and Cliff started Fusion Books, focusing on yearbooks, to test their design philosophy.
- This niche market allowed them to develop their core principles without needing extensive resources.