Masters of Scale

The secret power of onboarding, w/Canva's Melanie Perkins

Dec 8, 2020

In this conversation, Melanie Perkins, co-founder and CEO of Canva, shares her insights on the transformative power of onboarding. She emphasizes how effective onboarding can significantly enhance user and employee engagement, drawing from Canva's remarkable growth with over 40 million users. Memory expert Ron White joins to discuss techniques for retention, showcasing how structured onboarding processes can lead to stronger connections. They explore innovative strategies that turn apprehension into excitement, highlighting the essential role of onboarding in driving business success.

43:40

Episode guests

Ron White

Melanie Perkins

AI Chapters

Episode notes

Intro

2min

Mastering Memory and Effective Onboarding

24min

Investing in People and Experience

7min

Mastering Onboarding: Engaging Users and Employees

11min

The Essential Role of Onboarding in Business Growth

3min

Building Dreams: A Journey of Passion and Financial Strategy

2min

Onboarding isn't just about employees. The often overlooked step-by-step process – to join a product or company – lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboard employees in a way that would pass along her values and her vision. Then onboard new investors, new features, new partners, new markets with the same care and ease-of-use – but at scale. With more than 40 million monthly active users and 3 billion designs created, Canva is proof for the magic of onboarding. Cameos: Ron White (Memory Expert).

Read a transcript of this episode at https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter at https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.