Worklife with Adam Grant
The case against personal branding
May 13, 2025
In a world full of influencers, the push for personal branding can actually stifle real connections. Emphasizing authenticity over a polished image, discussions reveal that genuine contributions and collaboration foster stronger reputations. Embracing vulnerability, like sharing a 'failure resume,' builds trust and camaraderie. The conversation critiques superficial self-promotion, especially regarding its impact on women and minorities, advocating instead for a reputation grounded in true values and integrity.
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Quick takeaways
- Striving for a personal brand can hinder genuine connections, emphasizing inauthenticity over meaningful contributions and relationships.
- Authenticity and collaboration, rather than self-promotion, are essential for building a strong, trustworthy reputation in professional environments.
Deep dives
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