The case against personal branding
Worklife with Adam Grant
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The Perils of Personal Branding
This chapter critiques personal branding in the digital age, highlighting its potential to create inauthentic self-representations and the pressure to conform to socially constructed images. It argues that genuine behavior and meaningful relationships are far more beneficial for career success than superficial self-promotion and discusses the negative perceptions that arise, particularly focusing on issues faced by women and racial minorities.
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